We help
businesses
design a better
way forward.
Unlocking a $4.5 trillion dollar opportunity of a low carbon, circular economy for your business.
By designing closed loop systems so there is no waste.
Our process -
We activate circularity across your ecosystem using a design-thinking process to discover, define, design and deliver extraordinary outcomes for your business, your communities and the planet.
This process enables us to build your capability, maximise your engagement with stakeholders, validate new solutions whilst minimising your risks and accelerating your progress towards a future that is circular by design.
Our proven approach unlocks solutions that are better for the people and the planet faster than ever before.
“The core principles of a circular economy guide us towards a system that works both now and in the future. One far more resilient to the volatility of resource markets, and one that regenerates rather than solely taking.”
Louise Nash, Founder and CEO of Circularity
At the heart of our work is an innovation toolkit designed to unlock a regenerative mindset.
Our toolkit guides businesses to explore, ideate, prototype and implement solutions to systemic problems. Delivered as the key artifact of our founders Masters of Technological Futures, our Circular by Design methods are shaped by over 250 interviews with leading circular experts and over 1000 case studies of circular innovations. Turning in-depth industry knowledge and circular thinking into actionable innovation.
By designing with smart materials that are more renewable and cause no harm to our living systems.
By regenerating the natural ecosystems with our interactions every day
By activating circular business models that unlock new value by making the shift to performance based usage.
By networking participation to scale up the impact of our collective action
By embedding intelligence into these solutions with emerging technologies to bring trust and transparency across supply chains.
How circular is your business?
We work with people like you...
Businesses, industries and changemakers to design a better way forward by activating change across their supply chains, communities and industries. Those who don't see these challenges as someone else's problem or the solutions as a utopian vision. But instead seek a better reality by choosing it today, with bold audacity to do things differently.
“Working with Circularity we were able to take a step back, assess our current status and look at ways to innovate and improve. A great facilitator with excellent knowledge of the circular economy and the various ways to approach problems or opportunities from a circular perspective. I have no doubt that the spark created from this day will help shift ecostore into its next innovation.”
Pablo Kraus, CEO, Ecostore
"Circularity have been incredible guides on our journey towards a new, regenerative, future. We have never been short of ideas and enthusiasm and now combined with the expertise provided by Circularity we are on a path which is brighter and restorative. And we are now fired up and ready to go! The kick-off session was really well structured and included our team at every stage. We really enjoyed learning and sharing in an environment that promoted participation. We are only just beginning to digest the playbook and look forward to the shape that it will give us as we push towards carbon zero.”
Ewan Mackie Head of Operations Cardrona + Treble Cone
"I want to be able to reflect and say that we’ve continued to help the New Zealand building industry in a really positive way – to reduce our waste to landfill, to innovate better ways, and to have upheld our social responsibility. We have the ability to initiate change where many others cannot, we can create progress that makes it accessible for more.”
Mikayla Plaw - GM Organisational Development & Sustainability at Profile Group Ltd
“I wanted to challenge the status quo but needed some expert advice to go one step further and close the loop. The team at Circularity helped me understand and validate the full life cycle of my aluminium packaging, as well as key areas to influence even more impact.”
Gaelle Thieme Founder of Dust & Glow
Let’s design your way forward...
…how we can work with you
If you are looking for a partner to help you navigate your journey from a problem to solve to an innovation that’s valuable for your business and the world, then look no further. We are here to ignite your purpose and design something extraordinary together.
+ Learn
Build your capability
Level up your knowledge of the circular economy opportunity and how to use its principles with our online learning platform. Our Circular Learning Lead will coach you through practical and inspiring exercises using digital platforms to build your capability in the circular economy. We will provide access to circular resources and tools as well as connect you to a community that are activating change in their organisations.
Who is this for?
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Individuals and business teams who want to build capability in the circular economy opportunity - it doesn’t really matter what discipline or department you work in, we cater for all levels of expertise. You might be a Sustainability Director, a Designer, an Engineer or work in Marketing. The circular economy presents an opportunity for all areas of your business from procurement, supply chains, innovation, meeting new customer needs and designing closed-loop systems for waste streams.
Our online learning sprint will enable you:
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- Build your understanding of the circular economy with real-world practitioners.
- Apply circular thinking to your organisation, challenge or opportunity.
- Develop your personal action plan to accelerate the circular economy.
- Invest in building the capability of your people to deliver resilience and improve productivity.
- Connect with like-minded people who are on the same journey.
If you are ready to accelerate the circular economy in your business - see our ACTIVATE program or perhaps INNOVATE, a new solution?
+ Innovate
New solutions
Accelerate the development of a new product, service or venture using our Circular by Design methods to meet the demand to be low carbon, circular and regenerative. This is the new narrative for innovation and progress.
Who is this for?
Read
Innovators, designers and entrepreneurs who are looking to create a product or service that is better for people and the planet. The circular economy presents a $4.5 trillion opportunity for all areas of your business from procurement, supply chains, innovation, meeting new customer needs and designing closed-loop systems for waste streams. With changing regulations, commitments to a low carbon future, now is the time to address environmental impact and the circular economy has become the new narrative for innovation and progress that realises the future of consumption.
Our INNOVATE program will enable you to:
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Define a vision and personalised roadmap for your innovation to achieve impact. Identify key areas of impact that aligns with your brand/business strategy and global/local needs.
Validate your impact across the lifecycle of your product/service/packaging. Understand how your innovation can respond to changing regulation, customer needs and align with sustainable development goals.
INNOVATE case study: In 2021 we validated how Dust & Glows packaging could be circular and aligned the water saved through its product formulation with the Sustainable Development Goals -
“I wanted to challenge the status quo but needed some expert advice to go one step further and close the loop. The team at Circularity helped me understand and validate the full life cycle of my aluminium packaging, as well as key areas to influence even more impact.” Gaelle Thieme of Dust & Glow
Find out more how we can help you INNOVATE with circular principles.
+ Activate
Circularity in your business
Work with our strategists to tackle emissions, waste and environmental impact. Unlock new value for your business using our circular by design toolkit. Our ACTIVATE programs tackle your biggest challenges, embed circular thinking in your organisation, connects you to solutions that exist and create them when they don’t - for the benefit of your customers, communities and stakeholders. We guide you through a four-stage design thinking process to fast track your progress towards a circular, innovative state for your business. This process allows you to understand the circular opportunity that’s right for your business, then ideate, prototype and validate your solutions. We take your staff, customers and stakeholders on the journey, ensuring we make your vision a reality.
Shifting your business from linear to circular and providing actionable pathways to a low carbon future. Our first kick off session aims to define your future ambition to unlock new opportunities that are better for your business, your people and our planet.
Who is this for?
Read
Businesses who want to explore circularity across their products, systems, supply chains and services. Our principles and process are designed to activate circularity in all industries. The circular economy presents a $4.5 trillion opportunity for all areas of your business from procurement, supply chains, innovation, meeting new customer needs and designing closed-loop systems for waste streams. With changing regulations, commitments to a low carbon future, now is the time to address environmental impact and the circular economy has become the new narrative for innovation and progress.
Our ACTIVATE program will deliver:
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- The Learn program for your key staff to level up their knowledge of the circular economy and how to apply it in your business.
- An immersive kick-off session to define the impact you want to see and map the system you operate in.
- An on-site discovery week including a waste audit, material mapping, site visits, stakeholder interviews and photography/film.
- Exploring the circular pathway that's right for you, your partners and your stakeholders.
- Define a vision and personalised roadmap for your business to design out waste and achieve circularity across three horizons -quick wins, 1-3 years and 5 years plus.
- Ideate, prototype and validate new solutions to your trickiest environmental challenges.
- Connect with new supplies and solutions partners.
- Measure and communicate your progress using global tools and touchpoints.
- Guided by our experienced practitioners across the project journey with practical and expert advice.
ACTIVATE case study: Over the period 2019-2021 Circularity measured materials flows across the Profile Group of businesses that included APL aluminium windows and doors. We designed closed loop systems for all materials flows, developed Resource Management Plans and delivered innovative methods to reduce waste - wrapped up by a powerful purpose that united 10 different businesses to become circular.
Schedule a session here to Find out more
+ Co-Design
The easiest way to understand our approach and work is via our podcast...
